1. When writing an email, speak to an individual instead of the group. This means using the word “you” more than “you guys”, etc.
2. Have one major action you want your recipients to take. This could include commenting on your blog, purchasing something or sharing information, etc.
3. Always provide value. Even when you want to sell something, provide some form of value which is defined as ways to help your target prospects gain their desires or solve their problems.
Leading the Elite